Posted on

So Long 2020 – Hello 2021

American PERMALIGHT® - From the General Manager's Desk - So Long 2020: Hello 2021

Welcome to the New Year.

First off, I want to THANK YOU for your support in 2020. You simply cannot discuss 2020 without mentioning COVID-19. To say that the Novel Coronavirus Global Pandemic has changed our lives would be an understatement. COVID-19 has transformed the way the world operates as social distancing guidelines have changed how we work, interact, learn, and do business.

Last fiscal year led to the world of virtual existence for us all both personally and professionally.

Find a Way to Make it Happen

As we move further into 2021, I ask that you have patience and stay positive despite the concerns and difficulties you face. You are probably asking yourself: when will this pandemic end? It can be hard to feel optimistic, but I strongly recommend that you embrace new opportunities, adopt a different set of expectations, start a new hobby, take a moment to ask people how they are doing, and enjoy the things that mean the most to you. Doing so will help you reach your goals in 2021.

American PERMALIGHT® is Committed

While much of the world has come to a stop at times throughout this Global Pandemic, American PERMALIGHT® has not. Since the State of California first imposed lock-downs to prevent the spread of the virus, our leadership team has made significant sacrifices to keep our Essential Business operational. American PERMALIGHT® is dedicated to consistently improving our niche life safety space and committed to providing additional value to our customers.

Examples of our commitment:

Safety is a top priority at American PERMALIGHT®

American PERMALIGHT® is dedicated to following the CDC guidelines and social distancing protocols to keep our team members, customers, vendors, and strategic partners safe in this unprecedented time. I think it would be a fallacy to believe the world will go back to where it was before.

The pandemic has defined a new normal and I look forward to working with you throughout the 2021 calendar year.

American PERMALIGHT® - PERMALIGHT® Certified Installer Program

In 2021, we will be assisting many of our customers through our enhanced PERMALIGHT® Certified Installer Program. Whether you are a seasoned installer or a brand-new installer, our program supports you throughout every step in a Photoluminescent Egress Path Marking project.

American PERMALIGHT® Business Safety Social Distancing Products

We will continue to support our customers through our Social Distancing product line that helps both at home and in public, both indoors and outside. The Coronavirus vaccine distribution process will continue to take longer than expected. Even if individuals receive the vaccine, they should continue to follow CDC guidelines and social distancing protocols to prevent the spread of the virus.

If you are interested in learning how American PERMALIGHT® can help you in 2021, please reach out to schedule a call with me or a member of my team.

I wish you a safe, healthy, and Happy New Year.


Marina Batzke
General Manager at American PERMALIGHT®

American PERMALIGHT® | Guide & Protect | Since 1988